Hilarious Commercial About An Amish Family Seeing Their First Elevator


This video has stirred up some controversy (of course). But what are your thoughts? Funny? Or just plain wrong…..?

A reviewer at Video Contest News said this:

A few of them are so inappropriate that they could never in a million years air during the new, family-friendly Super Bowl.  But what’s really shocking is just how misogynistic many of these ads are.

The video was one of the ideas for a Doritos Super Bowl commercial, but it never aired. The company announced 24 borderline offensive “crash the Super Bowl” semi-finalists. The afore-mentioned reviewer (who I keep referencing only because I couldn’t find any other opinions about it, so sorry, Dan L!) added this:

The “hot girl” character looked like she was supposed to be a prostitute.  Who goes to the mall wearing a tiny, skin tight, hot pink dress, 6 inch heels and a ton of make up?  And it always kind of bugs me when writers make jokes about the Amish.  Whenever a filmmaker needs a character that doesn’t understand something that’s common in the modern world, you can just make that character Amish!  It’s just lazy writing.  But this particular ad takes things a step further.  These Amish aren’t just clueless rubes.  The dad is a dirty old man who lusts after a hot young woman that’s wearing an incomprehensibly sexy dress.  That just feels wrong, doesn’t it?  Do you think the judges at FritoLay would have picked this ad if it featured a strict Muslim family that had never been to a mall before?  Why are the Amish the only religious group that it’s ok to make fun of?  (Is it because everyone knows they’ll never see the jokes on TV or online??)

Or consider this; would the judges have picked this ad if the gender roles were reversed?  What if a hunky dude got off the elevator and “Ma” pushed Pa in there?

What are your thoughts?